Graphic Designing is an essential part of any organization that wants to stand out from the crowd. In other words, you can say it symbolizes your business. If you don’t have a good graphic design for your business, probably, your business doesn’t achieve its full potential. So that to keep in mind, businesses create their designs without knowing about the essential elements of graphic designing and they fail to reach their audience mind. Believe it or not but the graphic designs of your business create a perceived value in your audience’s mind when they first see your products or business, it’s like a first impression and it has to be a good one.
In this post, we will tell you the top 5 elements of graphic designing and some other elements also that you should keep in mind to create soul-soothing designs for your audience so that your business can achieve its full potential. With this post knowledge, you’ll be able to create some good designs for your business.
Space in graphic designing can be defined as a distance between 2 objects and those objects could be anything like numbers, shapes, words, lines, etc. Giving the right amount of space between these objects is very necessary, for example- if you want 2 headlines to be read together then you will use little space between them so that your audience can understand that these two headlines go together, or if you want to headlines to be read separately then you will use more space together for the ease of your audience. This same principle goes with the other objects that I’ve explained earlier. Space can be used to unify or to highlight.
As you can see in the above picture shown there is an optimum spacing between the headlines so that they can be read together but also they are different nature, it is done in a way so that our audience doesn’t get confused between the meaning of those.
Choosing the right size of your Element in your design is the most important step for you. Because there are a lot of different platforms available for your to post your designs, and these different platforms require different layouts and sizes of the designs, so to keep it in mind we have to change the size of the elements according to the requirements. Size could be of an object, frames, or typography. Using the right size of an element helps in managing importance, arrangement, and attraction.
As you can see in the above picture, we’ve kept the size of the explaining part’s typography too small and the size of our business name’s typography too large to emphasize that.
Typography is very important for the designs. It shows also shows the emotions of the speech that you are writing. It should be according to the message that you wanna deliver or according to how it represents your business. Typography is an art and technique of arranging type to make written language readable and appealing when displayed.
Some Examples of typography and their meanings:-
1. Sans serif – they represent strength and clarity. This font is used in E-readable most.
2. Slab serif – they have the appearance of an old typewriter and can be used in modern designs.
3. Brush script – they can be used in decorative designs, it is a very high-end calligraphy style and very difficult to read in small font size, so choose accordingly.
Color plays a very important role in your designs. It shows the emotions and mood of the designs. If it is used right in designs it can attract an audience. It helps in organizing our content, emphasizes elements. It evokes emotions and makes the designs aesthetically pleasing. A lot of people don’t know this but different colors show different emotions, like red color represents bold and youthfulness that’s it is been used by Pepsi, KFC, McDonald’s, etc.
In the above picture, we’ve shown some colors and their emotions respectively.
Choosing the right image is also important in graphic designs. Image can be a photograph, illustration, or painting. Remember a single image can speak a thousand words to its audience. So choose an image that represents most of the meaning of the message you want to convey. Also, choose high-quality images for your designs because they also are a factor in your SEO.
As you can see in the above image, without saying anything it conveys its message appropriately.