You are currently viewing 12 On-Page SEO Factors You Should Know For Better SERP Ranking 2021

12 On-Page SEO Factors You Should Know For Better SERP Ranking 2021

SEO in general language stands for Search Engine Optimization. SEO is a process by which we increase the quantity and the quality of our website traffic. SEO has 2 parts, one is On-Page SEO, and the other is Off-Page SEO. They both play very important roles in SEO, While usually, SEOs give On-Page SEO more value than the Off-Page SEO, but it doesn’t mean that you skip the Off-Page SEO while performing your SEO strategies on your content.

On-Page SEO means improving the user experience on your website page by optimizing your content, title, navigation of the website, HTML optimization, etc. On-Page factors are in our control and we can manage them for a better user experience. While Off-Page SEO means creating backlinks, social presence, and local citation for our website/post/page/product. Backlinks can be of two types no follow and do follow(links with link juice or authority).

In this post, we are going to tell you the most important On-Page in SEO factors that we can control and optimize for Google and also for the users. These steps are very easy to implement(beginner’s Friendly) on your On-Page in SEO project. It is also been recognized that Google gives these factors more value. On-Page SEO is important because it helps search engines and their crawlers understand the website’s content for better search result delivery. So read our whole blog if you want to rank your website on top of the SERP(search engine result page).

1. Optimize Meta Title, Meta Description, and URL

Whenever you start any SEO project start it by optimizing your snippet. Snippet Consists of a meta title, meta description, and URL. These are the things that your users will see when your website ranks on SERP. This determines if the user will click or not. Google algorithm also gives them the importance, so optimize for the user and Google point of view.

i) Meta title

In your meta title, the user intent should be present, or in other words, your title should be optimized around the keyword that you want your content to rank for. Do not use your focus/primary and secondary keywords more than two times in the meta title. Be mindful of the characters that you use, they should be around 50-60 characters and not more than that, otherwise, you won’t be able to show your complete title in the snippet. Try to include your focus/primary keyword in the first 30% of the title. Keep every first letter of the word in the title case(in capitals).

You can use CTA(call-to-action) in your title like buy, shop now, etc. You can also use numbers in your title like 10 tips, 15 tools, etc. And also you can use year in the title, this will send a message that your content is the latest, but you should have the latest content for that. Use the comma for separating the keywords. You should always use the pipeline(|) for separating the title and the brand name, brand is should be written while writing the meta title for e-commerce websites.

Note- Meta title is different from the H1 tag/title.

wrong meta title and correct way of writing meta title in on-page SEO

ii) Meta Description

Meta description in On-Page SEO plays an important role. The meta description should define what users will get when they click on your content, in other words, it is a small summary of the content of the page. You can explain what values they’ll get when they click on your snippet, and these values should be lucrative enough for them to click. You should use your focus/primary keyword in the description but not more than twice and don’t do the keyword stuffing.

Your meta description should be around 130-160 characters and more than that, otherwise, you won’t be able to show your whole meta description in your snippet. You can use call-to-action in your description. You can also write your keywords in bold letters. We do not just write the description just for the user but also for the crawling bots too, so write the description according to your content. And do not write a description that does not define your content because it may bring the clicks but it will also increase the bounce rate, which is just bad for any On-Page SEO strategy.

Your meta description is also important because the meta description will also appear often appear when people share your articles across other websites and social media channels.

wrong meta description example and correct way of writing meta description in on-page seo

iii) URL(Permalink)

In your On-Page strategy URL plays a significant role. We optimize the URL in a way so that it can give your user an idea about the content like what he’ll be getting when he/she clicks on the link. The same goes for the Google crawlers because it will be easy for them to read it and make the decision like it is a relevant URL with the content. So we don’t just optimize the URL just for our users but also for Google. URL should never cross the limit of 75 characters including the domain, otherwise, you won’t be able to show your whole URL in your snippet.

Always include your primary keyword in your URL. Do not use year in your URL because after that year URL will become obsolete(in terms of the latest content). Never use capital letters, automated numbering(like index838), underscore, spaces, special characters(like &), numbers, or some false words. Use the hyphen(-) for separating the words. Try not to create too many folders/subdomains before your primary keyword, keep it to one or two subdomains and not more than this. Keep your primary keyword as close to the domain as possible, it creates a good impact on the user and Google crawlers.

Note – You can use the number in your URL if it is in your primary/focus keyword like 1-ton-ac.

wrong way of URL writing example and correct way of writing URL in on-page seo

NOTE – When we do SEO we do this in a way that we never have to change the URL. Changing your URL is not advisable because if you do this then all of the backlinks that we’ve created for that particular URL will go to waste and all of the link juice too. So do not change the URL until it is very very necessary.

If you are using the WordPress CMS then it will give you the preview snippet through its SEO plugins. These plugins also provide you a short checklist for On-Page SEO but do not rely on those checklists fully. Almost all of the WordPress plugins like Yoast, RankMath, etc. provide you the preview snippet for putting your meta title, meta description, and URL with their character limits. In case if you don’t have WordPress-like CMS then don’t worry about that you can use a free online tool for preview snippets called the Portent SERP preview tool.

2. Heading Tags (H1 to H6)

Heading tags are being used to recognize your headings/page title and sub-headings. We put our main topic in the H1 tag and other sub-headings in the other remaining tags. We get only 6 tags. In the H1 tag, you can put the title of the blog or your product name/type. Do not forget to put your primary/focus keyword in your H1 tag, it is very necessary that you do this. There should be only one H1 tag including your keyword, representing your page title, and answer user intent with your H1. You can put all your sub-headings in the H2 tag.

You can check your H1-H6 tags page tags by looking at the source code, you just have to press CTRL+U and then CTRL+F, then type H1 or H2 and it will show you what you have written on these tags. There are some tools for finding the heading tags, duplicate tags, missing tags, etc. on pages, Screaming Frog and SEMRush. You can use these tools when you are doing the SEO audit for your website or for the client’s website. In blogs cases, the H1 tag is the title of the blog, especially if you have a website on WordPress.

page title in the H1 heading through source code in on-page SEO technique

3. Image Optimization

Image optimization is also a very important step in any On-Page SEO strategy. Using good quality images and relevant to the content is a good point for your SEO. You should use images that are related to your content. Never leave your image alt text blank. In your Image alt text, write what best describe your image with your focus keyword in it, do not write long alt text, keep it to the point.

This alt text is for Google crawlers to let them know information about the picture, and there will be chances that your image will appear in Google image search. And alt is also for the users in case the image doesn’t load due to any reason then alt text will be displayed in place of an image.

4. Keyword Reuse

Keyword reuse(cannibalization) is one of the worst you could do in your On-Page SEO strategy. Targeting the same focus keyword on multiple pages is a very bad thing for your SEO. You should never have multiple pages targeting the same focus/primary keyword because it will confuse the Google crawlers and that will have a very bad impact on your rankings. Target each and every page with their distinct focus/primary keyword.

If you have 2 different pages targeting the same focus/primary keyword then you should combine the content of both pages into one page, and similarly do the same with other multiple pages targeting the same focus/primary keyword.

keyword cannibalization example. distinct focus keywords for the distinct pages is the correct way.

5. User Engagement

Just doing the above-said steps is not enough in On-Page SEO. You have to retain those users that are coming to your website otherwise your search engine optimization strategy will be less effective. To increase the user engagement you can put some CTA’s like your newsletter sign-up, social sharing of your posts, letting your users comment on the website, etc. Give them enough value through your content so that they’ll take the above steps and visit your website again in the future.

You also can also increase your user engagement by optimizing these factors:-

i) Website Speed

If your website is slow to load then it would be a negative point for your On-Page SEO because nowadays users don’t like to wait. Try to keep your website loading time within 3 seconds or 5 seconds at most. You can check your website page speed through Google’s tool, PageSpeed Insights.

ii) Internal Linking

By doing internal linking to your other related posts on your website, you can engage users more with your content. By internal linking, you can also keep the Google crawler busy on your website by providing more relevant content.

iii) Mobile-Friendliness

If your website is also optimized for mobile then will be a great point in favor of your On-Page SEO strategy, because most of the traffic that comes on websites is from mobile devices. There is a free tool by Google to check if your website is mobile-friendly or not, called Mobile-Friendly Test.

6. Some More Important On-Page SEO Factors

i) External Linking

Linking to external websites that are related to your topic is an advantage in your On-Page SEO strategy that you should take, and it is recommended to link it to high DA(Domain Authority) websites. You can check the domain authority of the websites through the MOZ BAR tool. Log in on this tool and add a Google Chrome extension so that you can see a website’s DA. 3-4 external linking is healthy enough.

ii) SSL Certificate

SSL(Secure Server Link) certificate provides extra security to your website from hackers. If you have an SSL certificate on your domain then you will see the protocol as https, and if you don’t then you will see protocol as http which is not secure. Users prefer to go on secure websites which have SSL websites because they know that their things will be secure here. Google also gives a lot of importance to websites that have SSL certificates. So always buy your domains will SSL.

iii) Keyword Density

In your On-Page SEO strategy keyword density also plays an important role. Keyword density is how many times you’ve used focus/primary keywords in your whole content. Keep it to the natural limit, do not spam your content through keyword stuffing.

Conclusion -> On-Page in SEO is significant for your website if you want to appear in a better position on SERP for users’ search queries. Upgrading On-Page SEO factors on regular basis can improve your chances for a better search position(ranking), traffic, and business goals.

Tip -> Do not stop your SEO(on-page and off-page both) activities even if you are at the top position because your competition never stops.

So these are the 12 steps for your On-Page SEO strategy that you could implement to rank your content on SERP. If you implement these steps in the correct manner then you’ve won 70% of your SEO battle. For your ease, you should create a checklist from these above steps for On-Page SEO while performing your SEO on your website or on the client’s website.

If you want to learn about how to do YouTube SEO and rank your channel/video on Youtube, then read our blog on the 12 essential steps for SEO in YouTube in 2021.

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