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12 Essential Steps For SEO In YouTube 2021 – Channel & Video

Creating a video and publishing it over YouTube is not enough to get the most views and subscribers. Because nowadays a lot of people are making YouTube videos, so what exactly you can do to differentiate yourself from them, the answer is SEO in YouTube through YouTube Optimization.

By doing the optimization for your YouTube channel you can make yourself more visible to your audience, which can automatically lead to your goals. The top YouTube SEO signals are watch time, video length, no. of subscribers, and user engagement eg- like share, subscribe, CTR, etc.

In this article, we will tell you 12 essential steps for SEO in YouTube so that you can optimize your YouTube channel, and we are also going to share some free tools that you can use in optimization. Remember these steps are the same for an individual channel or a business channel.

However a lot of people face problems while creating a Youtube Channel art that fits on all device sizes, and to resolve that problem we’ve written a blog on how to create a YouTube channel art and you can also watch a YouTube video here. Video watermark will be displayed on the video according to the time you set. For SEO in YouTube, these steps are important.

1. SEO In YouTube: Channel Branding

Channel branding includes channel name, channel logo, channel art, and video watermark. The Channel name should be chosen in a way that it tells about your business or what you’re doing on YouTube, For example, our YouTube channel name is Digi Biz Info and our domain is digital marketing.

Channel logo is very important because it represents your business and makes you stand out from the crowd. Channel art is also very important because it is also the first thing your audience would see when they visit your Channel.

SEO in YouTube: channel branding

2. SEO In YouTube: Channel Tags

YouTube channel tags are a way of telling YouTube algorithm and google what is going on inside of our channel so that it can match our channel content for user queries. In channel Tags, we can put our future YouTube videos category and our niche’s keywords. Channel tags can be found in settings -> channel, remember you get 500 characters for your tags. Also, the keyword stuffing era died a long time ago so don’t put a lot of tags, instead use the most relevant tags for your channel.

3. SEO In YouTube: Basic Channel Info

This section is often underutilized by businesses and individuals. There is a discrepancy on if it is really necessary to do it, if yes then what you should write. In channel description, the first 106 characters are really important because that’s what your audience will see in the description snippet when they search your channel on YouTube.

For description write what really represents your business here on YouTube and the values you are going to provide, you can use different keywords of your channel that can help in increasing the relevancy and good SEO score. Or open different channels of your same niche and see how they’ve written their descriptions. Use call to action too in your description.

Add links to your social media and website. Also, represent them on your banner. Put your contact information too, in case someone wants to contact you.

SEO in youtube: Basic channel info

4. SEO In YouTube: Add Channel Trailer & Featured Video

Youtube itself says that you should add channel trailer videos for your non-subscribers so that they can subscribe to your channel after getting knowledge about your business. However, this channel video is available for only non-subscribers. It is a way of telling people about your business on YouTube. Usually, channels keep these videos to 59 seconds long.

In the trailer video of your channel introduce yourself as like they are your new customers, give them value, should give a call to action vocally and in text too.

Featured Video is for the people who have already subscribed to our channel and they will see this video when they re-visit your channel.

SEO in youtube: channel trailer & featured video

5. SEO In YouTube: Focus On Video Lengths

One of the most important signals for video ranking is watch time, which is often referred to as retention rate. If the retention rate is good that means you have good content and watch time will automatically increase. It is highly recommended that if you can cover your topic in a short time then you should wrap it up in a short time.

But again if you have great content and you can spread the valuable parts of the content in the video for a longer time without making it vague then you can have a great SEO signal. This step is very important for you to look after, in SEO in YouTube.

You can also provide 1-hour video into some smaller parts by this your watch time can be stabilized and engagement for one topic can be increased by dividing it into smaller parts, But keep in mind that value throughout these videos shouldn’t be diminished in any way. Example- 1hr video, 1 viewer, 1 like/engagement or 6×10 mins videos, 1 viewer, 6 likes/engagements.

SEO in youtube: video lengths

6. SEO In YouTube: Optimizing Video

The main elements of video for success are hook, intro, content, and call to action. The first 15 seconds of a video are really important, in a way you can say that these 15 seconds decide your video watch time and if that person is going to subscribe to your channel or not. So you should tell your viewers the value they’ll get by watching this video in those 15 seconds and a short intro of your channel after that and your content and after that your call to action.

7. SEO In YouTube: Creating Playlists

Creating different playlists for different topics can also increase your SEO value in YouTube’s eyes. Because by doing this you are also effectively managing your content. You are also making your audience experience smooth when they visit your channel because now you have playlists for different topics so now they can choose a playlist according to their needs.

Making your audience experience smooth on your channel also adds value to your channel. It also can help you increase your watch time because as a video ends the YouTube automatically plays the next video which is in line with that playlist.

SEO in youtube: playlists

8. SEO In YouTube: Keyword Research For Video Title

In your video title, you should use keywords on which your whole video is based and as long as they make sense. you should find the title keyword in a way that brings traffic from YouTube and Google. Search your video-related keyword on Google and see how many search results they are showing, try to reduce the number of searches by making it a long tail keyword so that it has less competition.

You can use google related searches at the bottom of the result page or YouTube search bar suggestions. You can also the different tools that are available like keyword.io, rapidtags.io, and keywordsheeter.com. You can also use these tools for YouTube Channel tags too.

Putting your keywords in video and subtitle:-
Putting your keywords in your video title, saying it vocally throughout your video, and using keywords in your video subtitles increases the relevancy of your video to the user search query which increases the chances of our video ranking at the top of the search results.

9. SEO In YouTube: Video Tags

Video tags help your video to come in suggestion videos of top videos of the same query. People generally get confused about video keywords and video tags. Video tags are the tags you put when you are uploading a video and you’ll add tags related to that video. You’ll get a limit of 500 characters for video tags, so put them wisely according to what your video is about.

Do not stuff the video tags section with irrelevant tags, put tags that revolve around the video keywords and search query. You can also use video tags from your competition videos for your video too.

For seeing your competition video tags, enable VidIq chrome extension then put search query in the search bar and then enable the inline keywords, Now you can see your top competition videos and their video tags, so copy them if you want according to your need.

SEO in youtube: video tags

10. SEO In YouTube: Put High-Quality Thumbnails

Put high-quality thumbnails that can describe your video content in short. A thumbnail could be snapshots from the video or you can add your own custom thumbnails. You can get permission to upload the custom thumbnail after your phone verification in settings -> channel -> feature eligibility.

You can also add custom video thumbnails that can attract people to clicks on the video. It also adds great value to your SEO in YouTube. The purpose is to make a great custom thumbnail is to create a good first impression in our audience’s mind.

11. SEO In YouTube: Write Compelling Description

You should write a very nice description giving out the information about the video. Many times it has been seen that a lot of marketers emphasize videos and very little on the description text. It should be kept in mind that text is also important, it can create relevancy to the search queries of users. For the description of the video, you get 1000 characters.

You should write your description in a way so that includes your keywords and your channel name. Try to write your channel name in different combinations too. Can provide Channel description in video description too, enable it in settings -> Upload defaults -> Basic Info -> Description. You should put links to your social media or website in the description. By including keywords in the title and description too can create great relevancy.

SEO in youtube: compelling description

12. SEO In YouTube: Use End Screen & Cards

Putting end screens at the end of the video can increase the chances of more subscribers and more watch time. At the end of the video, you can put different combinations of end screens like your channel symbol, subscribers button, different playlists. In YouTube cards, you can put your website address, social media address, any product link, or anything useful link related to the video. Using the combination of end screen and card can derive more clicks.

SEO in youtube: end screen & cards

Tools That Can Be Useful For SEO In YouTube

i. For designing Channel art, logo, watermark, a custom thumbnail for free – Canva, Crello, Design Wizard

ii. For channel tags, keyword research – keyword.io, keywordsheeter.com, rapidtags.io

iii. For grammar issues in writing – Grammarly

iv. For video editing for free – Filmora, Canva, DaVinci Resolve

v. For free SEO check – VidIq Chrome Extension

vi. For video captions/subtitles – veed.io

If you want to know about the YouTube SEO tools & how to use them, that can be helpful in your SEO in YouTube then read our blog on 23 Best YouTube SEO Tools To Boost Your Channel Ranking.

12 Essential Ways to Optimize Your YouTube Channel: Tweet This

This Post Has 8 Comments

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